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New York Times Column Examines Experiences Of Nurse-Midwife
Elizabeth Letts, an author and certified nurse-midwife, in the New York Times" "Cases" column on Tuesday reports on her first experience assisting in the delivery of a stillborn infant. Letts describes how witnessing a more experienced midwife comfort the pregnant woman and perform the delivery helped her to stop "believ[ing] that providing support meant sitting in a corner pretending that death could be covered up with small talk." The experience reminded Letts that "birth and death are right around the corner from each other, and that as a midwife I may be charged with bringing either one into the world" (Letts, "Cases," New York Times, 6/23).
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Angiotech Pharmaceuticals Announces Launch Of Quill SRS Product Codes For Laparoscopic Gynecology Procedures
Angiotech Pharmaceuticals, Inc. (NASDAQ: ANPI, TSX: ANP) announced the launch of a series of new, proprietary Quill(TM) SRS product codes specifically designed for laparoscopic, or minimally invasive, gynecology procedures, including hysterectomies and myomectomies. In 2008, there were approximately 750,000 hysterectomies performed in the United States of which approximately 130,000 were performed laparoscopically. In addition, there were approximately 72,000 myomectomies performed in the United States to remove uterine fibroid tumors. Management estimates 6-8% annual growth in laparoscopically assisted hysterectomies through 2014.
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Study Finds Workplace Health Care Significantly Increases Adherence To Medications, Potentially Saving Health Care Dollars
A new study shows that patients who use workplace primary care and pharmacy services have higher adherence rates to medications for chronic conditions, suggesting that by investing in integrated workplace health and pharmacy programs companies can realize health care savings while also improving patient outcomes.
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Award-winning Accu-Chek Website Launches In The UK

Accu-Chek has launched an award-wining website for people with diabetes. Patients can now be informed about Accu-Chek"s news and products via an award-winning site packed with engaging interactive tools, such as videos and an online ordering facility, in a layout which allows the user to surf effortlessly through the content. The Webby Award which is a highly recognised international prize to honour excellence over the internet placed the Accu-Chek site within the top 15% of over 10,000 website submissions. "We are delighted that the Accu-Chek site has been recognised in this way. The new interactive marketing approach adopted by the Accu-Chek team has really advanced the brand and has provided a richer and more fulfilling interactive experience for the customer," said Brett Lewis, Director of Diabetes Care at Roche Diagnostics Limited. The new look of the website was tested with customers in the UK, USA and Germany. Its interactive guide to the Accu-Chek product family helps patients to find the blood glucose system that best fits their lifestyle. The website redesign enhances customers" experience and was developed following patient requests to better meet the needs of users. "We have found that customers are looking for more product information from our website as opposed to general diabetes health advice. The Accu-Chek website therefore guides patients through the portfolio and directs them to state-of-the-art medical websites, where they can find reliable and up-to date information on their condition," continued Brett Lewis. Throughout the UK more than 21,000 patients and healthcare professionals visit the site every month. To experience the site for yourself, please visit: http://www.accu-chek.co.uk. Roche


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