Manga is a Japanese series of comics, that were developed in Japanese language in late 19th century. They are representative of Japanese symbolism and reflects complexities and absurdities of ancient Japanese art.”Manga” is a Japanese term, that literally means to “cartoon” something. These days, the term Manga is generally used for famous comic series that are known throughout the world.
Manga comics play an important part in Japanese way of life. They provide significant cultural thinking about various genres of life and work, like adventure, comedy, literature, historical fiction, science fiction, romance, sexuality, business, mystery, detective plots, magical realism, etc. Originally meant to be appreciated in Japanese language, it has been translated into various languages worldwide.
Manga has been one of the prime publishing asset for Japanese revenue since 1950s. It was able to represent approximately $5.5 billion dollar industry back in 2009. It has become one of the significant markets in different zones of the world as well. In year 2012 in Middle East only, Manga was able to generate revenue of $250 million.
Originally Manga series were meant to be printed in black and white illustrations. However, now they also come in limited colorful pictorial visualizations. They come in series, which are published on large scale in manga magazines. Each magazine has different episodes for different genres, the continuation of which is published in next magazine. Fully published and successful series are also published as paperback books, that are readily sold throughout the world.
In Japan, a manga artist is called ‘Mangaka’. Each mangaka is provided with assistants, a studio and a creative editor to work with. A mangaka is highly praised in Japanese society. Many successful and popular mangakas have been animated during their run. One of many reasons of manga popularity and preference is that marketeers have classified different manga series by gender, age and profession so as to achieve large targetted clients. Various books and magazines are sold with expressive and catchy covert arts. Plus the art of selling stores is another added favor. Many book stores and book stalls designate different shelves and corners of manga series for thorough classification.
In Japan, manga has become so much a part of Japanese lives, that now they have manga cafes as well. In these cafes, people can read for as much time as they want, while they drink coffee and eat snacks. Famous manga publications are also stored in Kyoto International Manga Museum, an icon for preservation and growth of this creative Japanese art.
First ever manga magazine was published in 1874 by Kawanabe Kyosai and Kanagaki Robun under the name Eshinbun Nipponchi. It got great readership as it was highly inspired from Japan Punch that was formed in 1862. Eshinbun Nipponchi was followed in 1877 by Marumaru Chinbun. Manga no Kuni is one of the finest series, fully published in 1941, that depicts Second Sino World War.
Manga artists have introduced a wholly new genre of visual art and communication. Many artists around the world take inspiration from manga philosophy of work and communication technique. In United States, broad-marketing was started under the name of manga publishers, to promote this art form. One of many famous manga series adaptation, done by US artists is called Amerimanga.